What if the Travel Industry Celebrated Transformation over Sales?

What if the travel industry celebrated the impact that travel experiences have on clients rather than celebrating sales?

Every time that I attend a travel agent event, whether it’s virtual or in-person, or I see a travel agent being highlighted, it’s always because of how high their sales are.

You are great at upselling and selling expensive trips. Congrats.

Every time that I see an advertisement or an event for training travel agents, the focus again is always on how to increase sales.

I get it. We want to make money.

But, why does the travel industry want to continue to make traveling seem unattainable or something that can only be done once or twice a year?

In an industry that is so emotional, personal, and powerful when it comes to the impact that travel experiences can have on us as human beings in so many different ways, why aren’t we highlighting the transformation that our trips are providing people with?

What if the focus for travel experts was less on increasing sales, upselling, and making traveler’s trips even more costly, and more on the transformation and positive impact that their travel experiences will have on them?

Imagine then at travel industry events and in travel professional trainings, those being highlighted and featured are because of their understanding in the power of travel and the incredible experiences that they helped their clients have that changed their life in some way.

That’s exactly what we emphasize in travel coaching in The Travel Coach Network

Yes, travel coaches run a business so sales do matter but it’s not what we lead with importance on.

Travel is something that we all turn to for so many reasons in our life like finding our happiness, feeling fulfilled, getting inspired, sparking creativity, building relationships, boosting our mental and overall wellbeing, finding our purpose, gaining clarity, getting unstuck, finding meaning in life, human connection, healing emotionally, coping with grief, and much more.

So instead of leading with sales, let’s start leading with purpose and meaning. The sales will come.