How Travel Coaching is Making it Easier to Intercept a Traveler Much Earlier than at the Booking Stage

It’s one thing to learn about a traveler during the planning and researching phases of a trip and then use that information to suggest destinations, flight and hotel details, and itinerary recommendations and it’s another to understand your consumer before the planning and researching phase even begins.

So how is travel coaching making it easier to capture the attention, attract, and inspire the traveler before the desire for a trip even happens?

It’s at the root of what travel coaching is even about which is to use travel as a tool for wellbeing, relationships, transformation, personal development, professional growth, and reaching other specific goals.

When travel coaches, and other travel companies and experts, tap into the emotional and personal value of travel in their marketing, it’s easier to paint a picture of how a travel experience can satisfy someone’s needs, even if they aren’t aware of what their needs are at that time.

That is essentially the heart of marketing. Convincing someone that they need or want something before they even know that they need or want it.

We know that travel can be a powerful vessel for healing, finding clarity, building connections, sparking creativity and inspiration, self-discovery, relaxation, mental wellbeing, coping with grief, fulfillment, and more, which is why travel coaches share their own personal stories and unique areas of expertise that speak to their ideal clients while also incorporating the various wellness, immersive, cultural, transformative, and experiential benefits of travel.

Getting this messaging in front of the right consumers will naturally speak to their personal or professional needs, desires, dreams, and pain points and will spark the next phase in the traveler’s journey, inspiration.

Blog post by: Sahara Rose De Vore, Founder and CEO of The Travel Coach Network