Why you Should Stop Saying "Transformative Travel" in your Marketing and What to Say Instead

When you’re asked “What are the true underlying reasons why your ideal client wants to travel?”, does your response include that that want a “transformative” experience?

If so, here’s why you should rethink your marketing strategy.

You as the travel coach and expert know that travel is transformative and the extent of how much of an impact and benefit it can have on one’s life, relationship, wellbeing, mindset, etc, but, your clients most likely don’t.

So, saying that a travel is “transformative” really means nothing to them.

What you need to do in your messaging and marketing is to paint the picture of HOW a travel experience can be transformative for your ideal client.

I say “ideal client” because you need to know WHO exactly you are serving, what their specific needs, wants, desires, struggles, and pain points are, and speak directly to those.

So, instead of talking about how great a certain destination is and what it has to offer, instead, share WHY that destination aligns with and satisfies what it is that you client is searching for.

Instead of talking about why they should do a certain activity or have a certain type of experience, provide insight and knowledge of why and how that activity or experience can provide them with the feeling, outcome, solution, or change that they are in need of.

Remember, travel IS transformative but to attract your ideal clients in an effective manner, it’s your job as the Travel Coach to speak directly to whomever you are trying to reach and provide the understanding of why they need and should care about traveling in the first place.