Tailoring Experiences Based Off of How Travelers Feel

“Consumers want to take their minds off everyday stressors. They need a little relief from their anxieties and a chance to break away from the mundane.” says Euromonitor in their Top Global Consumer Trends 2024 Report.

They call these “Delightful Distractions”

I call it why we travel in the first place.

Granted, stress relief and a break in the daily routine are only two reasons why people might book a trip but the point is that people turning to travel for relaxation, stress relief, and a break isn’t a new trend.

What is new is the idea of bringing traveler’s emotions and underlying needs to the forefront rather than their past trip preferences, interests, and trip logistics.

That’s exactly what Travel Coaches and the concept of Travel Coaching focus on.

Delightful Distractions, according to Euromonitor’s report, “invigorate and uplift emotions. These thrill-filled and feel-good moments can leave a meaningful impression.”

Terms like transformative, impactful, and meaningful travel are commonly sprinkled throughout tourism’s marketing these days yet the opportunity for travel to provide us with these moments have been there all along, hence why people continue to go on trips or get bit by the “travel bug”.

Travelers are being more vocal now more than ever before on the types of experiences that they are looking to have and what travel really means to them on a mental, emotional, spiritual, physical, social, professional, and intellectual level.

According to Euromonitor, “29% of consumers would be comfortable for their moods to be tracked, enabling brands to tailor experiences to how people are feeling.”

This is a great thing.

This allows travel experts, like Travel Coaches and Travel Agents who incorporate travel coaching into their services, and tourism and hospitality companies to truly provide meaningful travel experiences that make a lasting impact and satisfaction to consumers based on their needs and desires.

On a company and ownership level, incorporating this emotional and creative type of messaging, like mentioned in the report, helps to build customer loyalty, stronger relationships, and positive brand perceptions.

To at least see this more emotional, human-centric, and purpose-based approach to travel planning and marketing being mentioned in 2024 travel trends reports is exciting for the future of travel.

Blog post by: Sahara Rose De Vore, Founder and CEO of The Travel Coach Network